You didn't start this company to still be the dispatcher.
Every schedule change routes through you. Every price call, every new hire, every payroll run. Not because your crew can't handle it. Because the systems that run the business don't exist yet, only the ones in your head. We build them.
The business grew. The systems didn't.
You're still the dispatcher.
A tech calls in sick, a job runs long, and it's you rearranging the day. The schedule works because you hold it together, not because it's built to run without you.
Your crew waits on you before they can act.
Pricing, scope, judgment calls on the job site. All of it comes back to you. That's not a trust issue. It's that no one wrote down the rules, so everyone has to ask.
Margin disappears on jobs you already did.
Scope wasn't locked down, so the bill doesn't match the estimate. The customer is annoyed, and you eat the gap.
You don't need advice. You need the system built.
You already know what's broken. What's missing is someone who will get in the schedule, the payroll process, and the hiring pipeline and actually fix it.
We also work with other industries.
Four ways to
work together.
We work with a focused number of plumbing and field service owners at any given time. Hover over an engagement to reveal the details, then step inside to learn more and apply.
Owner Freedom Assessment
Two hours. A clear picture of where the business runs through you when it shouldn't.
- 2-hour working session with both advisors
- Direct breakdown of where you're the bottleneck: dispatch, pricing approvals, payroll, hiring
- Written recommendation report within 5 business days
Leadership Bench Workshop
Your best techs got promoted to lead a crew. Nobody trained them to do it.
- Full-day training for field leads and supervisors
- Built for the jump from doing the work to managing the people doing it
- Led by facilitators using real scenarios, not slides
Operations Project Engagement
Defined scope. Embedded operators. Real deliverables.
- Fixed scope engagements: Dispatch Health Check, Callback Reduction Program, Technician Capacity Audit
- We work inside your scheduling, your estimates, your payroll process directly
- Milestone-based structure available
Fractional COO & Operating Partner
An operator in your corner, without the full-time salary.
- Ongoing operational leadership across dispatch, hiring, and margin
- Strategic and tactical, both covered
- Built to reduce what depends on you, not add to it
We don't hand you a report and leave. We build the system that gets you off the phone during dispatch, out of every pricing call, and out of the day to day, without losing control of the business.Mariam Laes & Sean Genovese
Operators. Not coaches.
We've run P&L, not just advised on it. We've been the person everyone calls when something breaks, at companies with a lot more moving parts than a plumbing business. We bring that same approach to companies with 8 to 40 employees who've outgrown what got them here.
Mariam Laes
Mariam has owned P&L responsibility for a $40M+ aerospace business unit with direct accountability for strategy, customer relationships, supply chain, manufacturing, and engineering. She brings a systems-first lens to operational problems, identifying root causes, restructuring processes, and building organizations that scale without requiring the founder in every room.
Sean Genovese
Sean spent nearly 14 years at Boeing leading large-scale organizational change across $56B business units, directing cross-functional teams spanning manufacturing, supply chain, engineering, and IT. He now runs SG Enterprises and teaches engineering management at CSUN. He brings the rare combination of enterprise-scale operational rigor and the grounded instincts of a business owner.
Tell us where the
business still runs through you.
We review every inquiry personally. If your problem is a good fit, we will be in touch within 48 hours. No pitch, no pressure, just a direct conversation about whether we can help.
