Fractional COO & Advisory Services

You've built something real.
Now build the machine
behind it.

Growth-stage founders don't need more advice. They need operators who've been in the weeds — and can build the systems, teams, and infrastructure to scale without them.

$56B+ Business units led
40+ Combined years of operations
2 Senior operators, not coaches

The problem

You are not short on knowledge.
You are short on the right infrastructure.

01

You can see what's broken — but you're too close to fix it alone.

You know the bottlenecks. You've tried to address them. But every hour you spend in the weeds is an hour you're not spending on what only you can do.

02

Your team is capable. The system around them isn't.

Great people stuck in broken processes underperform. The problem isn't talent — it's the infrastructure your organization hasn't built yet.

03

You've outgrown startup mode. You haven't scaled into what's next.

The habits that got you to growth stage will actively work against you at the next level. You need to rebuild the engine while the car is moving.

04

You don't need a consultant. You need a co-pilot.

Frameworks and decks don't fix operations. You need operators who get embedded, tell you what's actually true, and help you execute the solution.

What we offer

Four ways to
work together.

We work with a focused number of growth-stage founders at any given time. Every engagement is designed around one goal: building operational infrastructure that scales without you being in every room.

Entry point

Advisory Session

A focused two-hour diagnostic and strategy call. You bring your most pressing operational challenge. We bring pattern recognition from 40+ years in the trenches. You leave with a written recommendation.

$750
per session
2-hour working session with both advisors
Written recommendation report within 5 business days
No retainer required — standalone engagement
For engineering teams

Engineering Leadership Workshop

Individual contributors are promoted into management for their technical excellence — and then left to figure out leadership on their own. This full-day workshop closes that gap with practical tools and honest frameworks.

$5,000
per day / company engagement
Full-day immersive training for engineering teams
IC to manager transition curriculum
Facilitator-led with live practice — not a lecture
Scoped engagement

Project Engagement

Defined scope, defined outcome. We embed with your team for a fixed duration to solve a specific operational problem — whether that's a broken supply chain, a restructure, or a cross-functional alignment issue.

$15K – $35K
scoped per engagement
Fixed scope with clear deliverables
Embedded operator model — we get in the weeds
Milestone-based structure available
Ongoing partnership

Fractional COO & Ongoing Advisory

For founders who need an operational leader in their corner on an ongoing basis — attending key meetings, holding accountability, and helping build the team and systems to scale.

Contact us
custom retainer pricing
Ongoing executive-level operational leadership
Strategic and tactical — both levels covered
Structured to reduce dependency, not create it
Limited availability

5 founding client sessions. No charge.

As we launch Headroom Advisors, we are offering five complimentary advisory sessions to founders with real operational challenges. This is not a sales call. It is a genuine working session.

3 of 5 slots filled

01
Submit your application. Tell us about your business and the problem that's limiting your growth. Applications are reviewed personally by Mariam and Sean.
02
Two-hour working session. Not a discovery call. We come prepared, ask hard questions, and tell you what we actually see — including things you may not want to hear.
03
Written recommendation. Within five business days, you receive a clear written diagnosis and a concrete set of next steps. No pitch. No follow-up pressure.
04
Anonymized case study potential. With your permission, your session may be featured as an anonymized case study on our podcast or content.

Who we are

Operators. Not coaches.

We have owned P&L responsibility, managed cross-functional teams, and made decisions that moved the needle on businesses at scale. We bring that to every engagement.

ML
Mariam Laes
Co-Founder & Senior Advisor

Mariam has owned P&L responsibility for a $40M+ aerospace business unit with direct accountability for strategy, customer relationships, supply chain, manufacturing, and engineering. She brings a systems-first lens to operational problems — identifying root causes, restructuring processes, and building organizations that scale without requiring the founder in every room.

P&L Ownership General Management Supply Chain USC MBA Industrial Engineering
SG
Sean Genovese
Co-Founder & Senior Advisor

Sean spent nearly 14 years at Boeing leading large-scale organizational change across $56B business units, directing cross-functional teams spanning manufacturing, supply chain, engineering, and IT. He now runs SG Enterprises and teaches engineering management at CSUN. He brings the rare combination of enterprise-scale operational rigor and the grounded instincts of a business owner.

Organizational Change Lean Manufacturing Cross-functional Leadership Boeing Alumni Industrial Engineering

Work with us

Tell us what's
in the way.

We review every application personally. If your problem is a good fit, we will be in touch within 48 hours. No pitch, no pressure — just a direct conversation about whether we can help.

Past initial traction, with a real operational challenge limiting your next stage of growth

Founders who need operational infrastructure, not just advice

Organizations ready to invest in the machine behind the vision

Applications are reviewed by Mariam and Sean personally. We will not add you to a mailing list or follow up with offers.

Advisory Session

Two hours.
A clear diagnosis.
A concrete path forward.

Most founders don't need more information — they need someone who has operated at scale to look at their specific situation, tell them what they're actually dealing with, and hand them a written prescription for what to do next. That's this.

$750
per session
2-hour live working session with both advisors
Written recommendation report within 5 business days
No retainer required — standalone engagement
No pitch, no follow-up pressure
Anonymous case study potential (with your consent)

What you walk away with

Three things every founder
deserves to know clearly.

01
What you'll walk away with

A written recommendation report — not a framework, not a slide deck. A clear diagnosis of what's actually happening in your business and a concrete, prioritized set of next steps you can act on immediately.

02
What the session looks like

A real working session with two senior operators who come prepared. We review your application in advance, ask hard questions, challenge your assumptions, and tell you what we actually see — including things that may be uncomfortable to hear.

03
Why our perspective is different

Between us, we have managed P&L responsibility for $40M+ business units, led organizational change across $56B enterprises, and owned cross-functional teams in aerospace, manufacturing, and technology. We don't coach — we operate.

How it works

Simple process.
No ambiguity.

Step 01
Submit your application

Tell us about your business, your current challenge, and what success looks like 90 days from now. We review every application personally and will confirm your session within 48 hours.

Step 02
We prepare

We review your application in advance and come to the session with context, questions, and an initial frame. You should expect us to have already formed a point of view before we start.

Step 03
Two-hour working session

Not a discovery call. Not a rapport-building exercise. A real working session where we go deep on your specific situation, challenge your assumptions, and tell you what we actually think.

Step 04
Written recommendation report

Within five business days, you receive a clear written document: a diagnosis of the root cause, a prioritized set of recommendations, and the tradeoffs you need to understand before acting.

Ready?

Two hours. Real answers.

Submit your application and we will be in touch within 48 hours to confirm your session.

Project Engagement

Defined scope.
Embedded operators.
Real deliverables.

Some problems need more than a recommendation. They need someone to get in the weeds with you — to embed with your team, work through the complexity, and build the solution alongside you. Project engagements are for exactly that.

Every project is scoped to a specific problem with defined deliverables, clear milestones, and a fixed duration. You know what you're getting before we start.

$15K – $35K
scoped per engagement
Fixed scope with defined deliverables
Embedded operator model — we get in the weeds
Milestone-based structure available
Both advisors engaged throughout
Final report and transition documentation

When this is the right fit

You have a specific problem.
We build the solution.

Project engagements work best when the problem is clear but the solution requires operational expertise and dedicated bandwidth to execute. Common examples:

Operations

Supply chain restructure

Vendor fragmentation, lead time problems, single points of failure. We diagnose, redesign, and help you execute the transition.

People

Org design and team restructuring

Growing faster than your org chart can support. We help you build the right structure before the wrong one calcifies.

Process

Cross-functional alignment

Sales, product, and engineering working in silos. We identify the breakdown points and build the connective tissue.

Systems

Operational infrastructure buildout

Metrics, reporting, accountability systems. We help you build the operational backbone your next stage of growth requires.

Hiring

Leadership hiring and onboarding

Scoping a critical leadership hire, running a structured process, and building a 90-day onboarding plan that actually works.

Strategy

Go-to-market operational readiness

New market, new product, new channel. We help you make sure the operations can support what you're about to sell.

How we work

How a project
engagement works.

01

Scoping conversation

We start with a conversation to understand the problem, your timeline, and what a successful outcome looks like. This is where we establish whether a project engagement is the right structure or whether a different model serves you better.

02

Proposal and alignment

We deliver a written scope of work with defined deliverables, milestones, timeline, and investment. No ambiguity about what's included and what isn't. You approve before we start.

03

Embedded engagement

We get in the weeds. That means attending relevant meetings, working directly with your team, and building solutions alongside you — not handing you a deck and wishing you luck.

04

Milestone check-ins

Regular check-ins to review progress, surface blockers, and adjust the approach if the situation requires it. We flag problems early rather than delivering surprises at the end.

05

Final deliverable and documentation

Every project ends with a clear written deliverable and documentation your team can use after we're gone. We build to transfer — not to create dependency on us.

Fractional COO & Ongoing Advisory

An operator in
your corner.
Without the full-time cost.

A full-time COO at a growth-stage company costs $200K–$350K in salary alone — before equity, benefits, and the time it takes to find and onboard the right person. A fractional COO gives you executive-level operational leadership embedded in your business at a fraction of that cost, without the permanent overhead.

This is not a monthly check-in. This is an ongoing operational partnership — attending key meetings, holding leadership accountability, and helping you build the infrastructure your next stage requires.

Custom retainer
Structured around your needs and engagement level
Typically structured as a monthly retainer
Scope defined by engagement level and hours
Minimum 3-month commitment
Both advisors available depending on needs

The honest comparison

Fractional COO vs.
the alternatives.

Most growth-stage founders are choosing between a few options. Here's how they actually stack up.

Full-time COO
Annual cost
$200K–$350K+
Time to start
3–6 months
Embedded in operations
Pattern recognition across companies
Two senior operators vs. one
No equity required
Built to reduce dependency

What's included

What ongoing advisory
actually means.

Embedded operational leadership

We attend your key leadership meetings, act as a decision-making partner, and hold accountability across your organization — not as an outside advisor watching from a distance.

Strategic and tactical — both

We operate at the level the problem requires. Some weeks that's a board-level strategic conversation. Others it's getting in the weeds on a specific process breakdown.

Organizational infrastructure

We help you build the systems, processes, and team structures your next stage requires — before the absence of them becomes a crisis.

Leadership team development

We work directly with your existing leaders to close skill gaps, improve cross-functional communication, and increase their ability to operate without the founder in the room.

Hiring and onboarding support

Scoping key roles, evaluating candidates, and building onboarding frameworks for leadership hires that actually set people up to succeed.

Built to transfer

We are explicit from day one that our goal is to make ourselves unnecessary. Every system we build, every framework we introduce — it's designed to run without us.

Pricing is built around what you actually need.

We don't have a standard retainer tier sheet. Engagements are scoped based on depth of involvement, hours per month, and duration. Most retainers are structured monthly with a minimum three-month commitment.

Right fit: Past initial traction, with a leadership team in place, and needing operational leadership to scale the machine.
Not a fit: Pre-revenue or pre-product-market-fit. The Advisory Session is likely the better starting point.
For engineering teams

Your best engineers
became managers.
Nobody trained them for it.

In technical organizations, the path to management is almost always the same: someone does exceptional individual contributor work, gets promoted, and is handed a team with no real preparation for what leading people actually requires. The result is predictable — brilliant technical minds who struggle to communicate, motivate, and build the psychological safety their teams need to do their best work.

This workshop changes that. In one full day, we give your engineering leaders the practical tools, honest frameworks, and hands-on practice to lead with confidence — not just competence.

$5,000
per day / company engagement
Full-day immersive training — in-person or remote
Cohorts of 5–6 participants; multiple cohorts for larger teams
Facilitator-led with live practice exercises — not a lecture
Pre-work materials provided in advance
Post-workshop resources for continued development

Right for your team if...

Engineers recently promoted into management roles
Senior ICs on track for leadership responsibility
Technical leads managing without formal authority
Engineering managers who never received formal leadership training

What we cover

Three modules.
One complete
leadership foundation.

The curriculum is built on the Lead Out Loud Leadership Essentials framework — developed by Sean Genovese with nearly 14 years leading technical teams at Boeing and teaching engineering management at CSUN.

01

The Leadership Foundation

What it actually means to lead — and the big lie most engineers are told about it

The LOL Framework

An introduction to the Lead Out Loud model and how it reframes what effective leadership looks like in technical environments.

Tone and message alignment

How a mismatched tone undermines even the best message — and how to deliver with intention and clarity.

Live practice

Hands-on exercises where participants practice delivering difficult messages with the right tone. Failure is the point.

02

Body Language and Presence

How non-verbal communication changes the meaning of your words — and how to use it intentionally

Body language as a leadership tool

Practical instruction on how physical presence amplifies or undermines the message you're trying to send.

Constructive feedback delivery

A structured exercise in giving difficult feedback — starting from what not to do so participants understand where the failure points are.

Live practice

Role-play with live feedback from the facilitator and cohort. A safe environment to fail before your team sees you try.

03

Motivation Science

Understanding what actually drives people — and how to lead a high-performing team in the modern workplace

The science of motivation

What decades of organizational psychology tells us about what drives performance — and how it has changed in the digital age.

Motivating without authority

Practical frameworks for energizing a team without relying on command-and-control tactics that erode trust over time.

Capstone exercise

A full-group simulation integrating all three modules — tone, presence, and motivation — in a real leadership scenario.

Why it works

Fail in the workshop.
Succeed with your team.

The Lead Out Loud methodology draws from three unconventional sources — and that's exactly why it works for engineers who have tuned out every generic leadership training they've ever attended.

Methodology

Improv comedy techniques

Improv creates a safe environment for messy learning — trying things without consequence. Engineers are trained to avoid failure. This gives them permission to fail fast, learn immediately, and build confidence without real-world stakes.

Methodology

Agile principles applied to leadership

Engineers already speak Agile. We use that fluency to introduce leadership concepts in a framework they trust — breaking complex skills into sprints, building iteratively, and treating every exercise as a testable hypothesis.

Methodology

Cohort-based learning

Groups of 5–6 participants mean everyone is active and accountable. No hiding in a conference room. The cohort format creates peer accountability and the kind of candid feedback you only get in a small group.

Methodology

Built by an engineer, for engineers

Sean spent nearly 14 years at Boeing leading technical teams and now teaches engineering management at CSUN. He speaks the language. This is not a repurposed corporate training — it was designed specifically for how engineers think and learn.

The facilitator

Led by someone who
has lived it.

Sean Genovese spent nearly 14 years at Boeing leading large-scale organizational change across $56B business units — managing cross-functional teams in manufacturing, supply chain, engineering, and IT. He now runs SG Enterprises, teaches engineering management at CSUN, and has spent years developing the Lead Out Loud methodology specifically for technical professionals navigating the IC-to-manager transition.

He doesn't teach leadership theory. He teaches what actually worked — and what didn't — in the technical environments where the stakes were real.

SG
Sean Genovese
Co-Founder & Workshop Facilitator

Creator of the Lead Out Loud framework and Leadership Essentials program. Engineering management professor at CSUN. Former Boeing organizational change leader.

Lead Out Loud Creator Boeing Alumni CSUN Professor Industrial Engineering

Ready to invest in your team?

Book the workshop.

We'll confirm availability, discuss your team's specific context, and schedule a date that works.